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How to Make Click-Worthy Pins Using Canva in 2020…
If you’re a blogger like me, and using Pinterest to grow traffic to your blog, you’ll need graphics that are H.A.L.T. and full of call to action to be noticed.
When you make a Pinterest graphic you need it to be:
I wanted to share inside knowledge of Canva and how to use it’s features because I’ve come across some who have never heard or used it before.
Whether you’re a new blogger or some what seasoned – you’ll want to save this post for later.
How to Make Click-Worthy Pins on Canva
Since Pinterest has become public last year, it has become increasingly difficult to get traction on the platform. So many other businesses and bloggers are using it to promote their products and services.
That’s why it is important for you to create beautiful and engaging graphics linking to your post.
Don’t worry, I’ll break it down for you and explain what I mean! I’ll also share with you how I make my pins, come up with trigger words, and more.
Step-by-Step Instructions on Creating an Account
First things first, you need to create an account with Canva. I signed up using my email and selected personal.
After you’ve added information on how you want to sign up, confirm you’re not a robot, and ta-da! You’re done.
Now that you’ve created your Canva account it’s time to get busy. You can do amazing things with the free version of Canva but I do recommend using Canva PRO.
It is really inexpensive and it gives you access to thousands of stock photos and fonts that you wouldn’t be able to on the free version.
Not only do you have access to extra stock photos, graphics, and fonts, you can create a brand kit to save all of your color swatches, personal fonts, and logos.
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How to Use the Brand Kit
01 // Add your brand colors and have easy access to them:
02 // Save your favorite fonts for easy access as well:
03 // Lastly, upload your custom fonts:
There is a place for you to upload your logo as well. I will be working on a post to show you how I created my new Failure to Thrive No More logo. Keep an eye out for that.
Find Custom Color Palette
Do you want custom colors for your graphics but can’t find the correct color swatches? Don’t fret, Canva has a powerful color generator! They also have pre-saved color swatches.
Scroll down the page and you’ll find the pre-made swatches:
Once you’ve come up with the colors you want, click on the color swatch and paste the code onto your brand kit. So simple!
Creating Your Pinterest Graphic
Here is a glimpse of my new pins. As you can see I use a lot of red, browns, dark gray, and graphics.
I like to use Pinterest or Tailwind as inspiration when I make my graphics. See what the bigger and successful bloggers are doing as far as templates go.
After I look around for inspiration I play around with Canva. It is important that you include your trigger words, or keywords, on your graphics to engage the readers.
You want to hook them.
Use Pinterest to Find Keywords
Believe it or not, you can find big keywords on Pinterest itself. Write in a topic you want to write about and hit enter. For this post I’ll key in Pinterest trends.
Next I click on Now:
Now you can study and see what makes the images rank high on Pinterest. Take a look at the keywords, the trigger words.
It’s all about SEO and having the right keywords… AND having beautiful graphics.
How to Make Click-Worthy Pins Using Canva
You need to have the proper image size when creating a pin. Pinterest likes images that are:
- 600 x 900
- 1000 x 1500
I like to start with a blank page and work my way up. For my graphics I chose one of my brand colors as the background, insert a grid (found under elements) and change the transparency, like so (you can keep it white if you’d like).
Next, I add a stock photo. Canva PRO has amazing options when it comes to stock photos. You’ll find them under the photos option to the left.
If you don’t like any of the photos you do have options of uploading your own stock photos. I personally use both Canva PRO and Ivory Mix for stock photos.
You can learn more about FREE Feminine Stock Photos here.
Once you’ve chosen your image just drag it onto the grid. Now it’s time to add text!
That’s it! You can add some graphics under elements too! I like to throw in arrows pointing to the keyword or trigger words.
BONUS – How to Make Click-Worthy Video Pins on Canva
In late 2019, Canva rolled out the video option – finally! I was so mad because I invested in Photoshop and here comes Canva, rolling video pin capabilities shortly after.
But, c’est la vie. I actually use PS to make logos – but that’s for another post.
Anyway, I wanted to share with you a short tutorial on how I make video pins on Canva.
Optimal Video Pin Size
You need to make sure that you have the right video pin size. I tried uploading a video pin with the Infographic ratio (800 x 2000). You can use standard Pinterest size:
- 600 x 900
- 1000 x 1500
Animate Your Pinterest Graphic
Once you’ve finished your Pinterest graphic you will need to click on download button.
Instead of clicking on PNG or JPG, scroll down to Animation (you’ll need Canva PRO).
Animating your Pinterest graphic is actually quite simple. Once you’ve done the download, you can upload the video pin directly onto Pinterest. You can also schedule them out via Tailwind.
TIP: When you do upload the graphic you will have to wait for Pinterest to approve it (which can take up to 24 hours).
My Final Thoughts on Click-Worth Pins
As you can see it’s not difficult at all to make a Pinterest image worth clicking. All it takes is practice and seeing what works for you. Don’t be discouraged.
It’s fun to look back and see how far you’ve grown as a blogger and designer.
What are your favorite features of Canva PRO? What are your tips for new bloggers starting?