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Hey there. If you’re new to the blogging world you need to know that there are 6 reasons you need a Pinterest audit. Why exactly? Well Pinterest is one huge visual search engine that millions use on a daily basis.
It is the most sought out search engine that businesses are also jumping on the band wagon. It is a must. Pinterest has significantly grown my blog traffic, to date majority of my traffic is from Pinterest.
I use Pinterest when I want to search for a new recipe or fitness inspiration. The possibilities are endless!
- 250 million people use Pinterest
- 175 billion pins
- 1.5 million businesses on Pinterest
Back to 6 Reasons Why You Need a Pinterest Audit
Due to millions of users you need to optimize your Pinterest account, Pinterest descriptions, enable rich pins, and so much more. There are millions of other people out there utilizing this visual search engine! That is why you need to use relevant keywords for your account. Don’t know where to start? Well, that’s where a Pinterest Audit comes in.
Related: How to Make Pins Using Canva
What is a Pinterest Audit?
Well as I mentioned above Pinterest is a must for bloggers and business owners because it can bring in organic traffic, help build your brand, and more. This why you need to ensure that you make a great first impression because after all Pinterest is a visual search engine. That is why a Pinterest Audit is important to do!
Professional Picture or Logo
Preferably a headshot or professional photo (logo of your business) as a display picture. Remember, you’re trying to make a great first impression when they click on your account.
Brand Related Display Name
When you make your name ensure that has everything to do with your brand or business. I recently changed mine to Jennifer Carfora Co | Virtual Assistant due to re-branding and opening a Virtual Assistant business.
Keywords in “About Me”
Keywords are extremely important on Pinterest. Pinterest only allows 160 characters, use it wisely! If you’re a Pinterest Strategist, use all relevant keywords for that: Pinterest Tips, Pinterest Marketing, etc. Or if you’re a Virtual Assistant you can add: Social Media Management, Data Entry, etc.
Have a Business Account
You have to have a business account! When I first started blogging, I had a personal account and immediately switched it to a business account. Having a business account will help you know who your audience is, what pins are doing great (getting the most clicks and saves), etc.
Verifying your website is also important because it helps with tracking your analytics as well. Every time someone saves a pin from your verified domain it shows up in your activity section of your profile. Very simple to do here, they just require adding a HTML code or meta data to your blog for verification purposes.
Set up Rich Pins
Lastly, setting up Rich Pins. Rich Pins are a lot like ads for your blog posts, they give the reader a little more information regarding the post.
Can’t figure out how to Audit your Account?
I know how overwhelming everything can be, I was exactly in your shoes a year ago. If you can’t figure out how to properly set up, or audit, your account there are people out there that do it. Like my friend Tricia from Habibi House. She painstakingly created a Pinterest Course and shares how she reached 1 million blog views in just eight months.
In addition to her blog course she’s added TWO FREE Pinterest Audits if you purchase her course. Her course is absolutely amazing, I finished it last weekend. I’m currently working on an honest review of the course – stay tuned.
What do you do now?
Well, that is totally up to you. Do you want to continuously be in a blog traffic rut? Or are you going to take action and increase your blog reach!
How has a Pinterest Audit helped you? Let me know!